Daniel DeVore
Daniel
Daniel graduated from Fresno Pacific University in 2024 with a B.B.A in Marketing. He is now living in Los Angeles and is going to UCLAx for a certificate in Music Business.
The Birdhouse
Social Media
Manager
I got the opportunity to start the student cheering section at Fresno Pacific University. I helped create the team, make the graphics, and post on social media. I made this account in September and have been using it to help engage the student body at games. The goal was to help build community and bring a sense of school spirit.
The Main Page
IG Post
Freelance Photographer and Videographer
I started a photography and videography company to help showcase artists, brands, and athletes. I wanted to learn more about shooting so I bought Sony camera and started taking with me to shows and local events. I edited all photos and videos on adobe cloud products.
Brand Goals:
- Build Trust
- Be Unique (Using Gen Z Slang)
- Promote Others
TUFF Photos
Logo Creation
"Great music is being made everyday, but showing that music to the world is the legacy that you leave behind"
- Daniel DeVore
Portfolio
DANIEL...
we NEED a rebrand
OHHH YES 🤘
YOU’VE FINALLY REALIZED IT
THE FIRST STEP IN A REBRAND IS A LOGO
I WANTED TO simplify the logo to communicate that jcpenney is moving to a new phase that isn’t complicated. I created a Transparent logo that can be put at the bottom of every ad in the right corner.
THE SECOND STEP IN A REBRAND IS THE NAME
- I felt that the name needs the jc in the actual name.
- one of the key factors in today’s digital-centered marketplace is how much price is a factor in where a customer shops.
- why not capitalize on our name having a sticky marketing concept in it.
THE THIRD STEP IN A REBRAND IS THE SLOGAN
THE FOURTH STEP IN A REBRAND IS THE VISUAL IDENTITY
INSTAGRAM
email, digital, and different ad ideas
250x250
300x250
RECTANGLE AD
160x600
SKYSCRAPER
EMAIL TOP
970x250
I ALSO MADE An ADJUSTMENT TO realistic KPI’s SHOULD JCPENNEY’S TRANSITION INTO IN THe new REBRAND.
Potential Artist Campaigns
Josie Oliver
Josie Oliver
Molly Jo
The Big Fresno Fair
For a marketing project, I made a magazine cover for the Big Fresno Fair.
Dominic Fike Concert
I made a Dominic Fike graphic to help promote a college night at the Big Fresno Fair.
Album Cover
I made an Album Cover for a Lofi Artist under the name Sam I Am.
Playlists
Old retail store kinda happy was aimed at giving the listener the feeling of walking down an aisle with their grandparents singing as loud as they possibly can.
pov: indie is here for all your coming-of-age movie feelings and thoughts. This is a new genre that this playlist highlights with its specific choice to make you feel young and free.
When you needed to go, but didn’t want to captures the idea when you don't know how to work through your feelings, because they confused you when they left your life.
Artist
One Sheets
Abby Holliday
Socials
Spotify Page
Abby Holliday is an artist who fits into the Indie-Pop scene and embodies a sense of clarity and confusion at the same time. With lyrics that grasp your soul because, they are sung with a soft but outspoken voice. I have been a fan of Abby for the past two years and have seen how she has progressed as an artist. The area where she needs help is tour support to help create a fanbase with those who already enjoy the Indie-Pop genre. I would suggest that she tours with The Band Camino, The WLDLFE, or Knox. I think that her socials are great, but if she was paired with a successful marketing team she has a great potential to blow up.
Who is Abby Holliday
Josie Oliver
Spotify Page
Who is Josie Oliver
Josie Oliver is a British singer-songwriter who is blazing a new path in a genre that is starting to gain popularity. She pulls on influences for her production style that resembles Holly Humberstone, Gracie Abrams, and Lizzy McAlpine. Her lyricism cuts you to the core and brings you back to your lest relationship. She does not have a super strong online presence yet, but she is just getting started. Her music is so nostalgic that it makes you remember parts of yourself that you forgot about.
Molly Jo
Molly Jo is a high schooler who has captured the hearts of thousands through her beautiful voice and inspiring story. Molly started a campaign before the previous Zach Bryan tour on her TikTok telling him that she wanted to play guitar on one of his songs in her hometown show. After persisting for many days she got Zach’s Attention and got to play his show. She also writes original music that is really well written and she has a voice that is beyond her years.
Who is Molly Jo
Socials
Get in touch
Email Address
danieldevoremusic@gmail.com
Phone Number
(530)-748-6781